![]() ![]() That followed an acknowledgement from Spencer in later 2022 that while PC had seen “incredible growth” in Game Pass subscribers over the previous year, console subscriptions had slowed. Only a few days ago, Microsoft announced it was raising the price of Xbox Game Pass by a few dollars/pounds from July 6th onward, but the cost of its PC offering (excluding the cross-PC/console Ultimate tier required for cloud gaming) would remain unchanged for now. Of course, PlayStation Plus is also locked to Sony’s consoles, leaving Game Pass as the predominant subscription platform on PC. While Microsoft’s immediate release of brand new first-party games on Game Pass has become somewhat of a selling point among customers, PlayStation has explicitly said that it won’t launch its own games on PlayStation Plus right away due to the impact on sales, especially for story-driven, single-player titles. In response, Xbox apparently just highlighted that every Game Pass announcement from the recent Xbox Games Showcase was from a creator that had previously launched a game via Game Pass. “I talked to all the publishers, and they unanimously do not like Game Pass because it’s value-destructive,” Ryan said, in what feels very much like the corporate equivalent of telling someone at school that somebody else has no friends. ![]() That directly clashes with Xbox boss Phil Spencer’s assurance to Axios last year that Game Pass is “very, very sustainable”, along with his insistence that the service wasn’t “burning cash”.
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